A digital website puts wellbeing — for the mind and body — conveniently within reach.

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Discipline
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Client Name
Spyre Center

A digital website puts wellbeing — for the mind and body — conveniently within reach.

/
Discipline
/
Client Name
Spyre Center

Spyre Center Website Design

Working closely with Lauren Sanders of Floating Agency, Quercus was given the responsibility of creating a digital-first customer experience for Spyre Center. Our goal was to fully engage potential customers in Spyre's extensive range of services, all while encouraging online bookings before their first in-person visit. To achieve this, we developed a versatile web and mobile design system that seamlessly incorporates emotive messaging, captivating photography, well-structured pricing tiers, an integrated booking system, and customizable CMS-enabled templates.

Good Deeds

• Support start-up
• Promote a local business
• Sanctuary for health
• Community building


Credits
Photography representing Spyre's architectural Nave, Swim Classes in a pool, Practitioner seated in a chair and an above photograph of a smoothie from the Cafe.

How We Think > Creative Process

Research methods and design solutions can develop over weeks, months and even years. The goal here is to show a snippet of research, concept plus style, and a significant result.

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auditing, investigation and strategy
1
Discover Problems
2
Define Hypotheses
3
Identify Opportunities
Infographic displaying both a customer and client journey triggering specific CTAs to book and visit.
Concept, visualization, and design
4
Develop COncepts
5
Design Prototypes
6
Implement & observe
HOW we SOLVED THE CHALLENGE CONCEPTUALly


Our goal in designing the website was to convey the story of Spyre as a resourceful destination, primarily through a menu-centric approach. We achieved this by meticulously organizing all content into segmented sections and framing the call-to-actions to mirror a front desk concierge service, staying true to our brand voice. The main objective was to streamline the booking reservation process.

To tackle complex sitemap issues, we categorized customers' primary health needs, enabling them to explore additional in-store services. This approach not only facilitated the construction of a well-organized navigation system but also led to the creation of informative landing pages and an up-to-date calendar of classes.

Recognizing the significance of a responsive design, we ensured that the website would function flawlessly on all screen sizes. By centralizing all content within a mobile-friendly breakpoint, we made it convenient for prospective customers to book a class, sign up for a membership, or contact a practitioner while on the go. Furthermore, the inclusion of a one-click checkout to the MindBody App simplified the booking process for all users.


Exploring the brand journey from the perspective of mobile navigation that activates primary and secondary call-to-actions (CTAs)
Exploring the brand journey from the perspective of mobile navigation that activates primary and secondary call-to-actions (CTAs)
Animation of Spyre's website sitemap
Various forms of navigation: Ticker contact bar, 2 primary hubs for services and spaces, and a sub navigation leading to descriptive landing pages
Various forms of navigation: Ticker contact bar, 2 primary hubs for services and spaces, and a sub navigation leading to descriptive landing pages
How we solved the challenge visually

Lauren Sanders of The Floating Agency crafted a detailed brand vision, encompassing careful selection of serif and sans-serif typefaces, a harmonious color palette, meticulous photography art direction, and thoughtful wireframes, providing a comprehensive set of assets for the website design phase.

Victoria Veilleux played a pivotal role by contributing her expertise in strategy and creative copywriting, adeptly describing Spyre's innovative services and world-renowned specializations to ensure consistent alignment with Spyre's brand objectives and revenue-generating goals.

With the brand vision in place, Quercus was ready to bring Sprye Center's digital hub to life as the first and major online tool customers would navigate before visiting the facility. Our foremost priority was to develop a web architecture solution encompassing intuitive primary and secondary navigation, a clear typographic hierarchy for templated layouts, and legible tables and buttons. We aimed to enhance the user booking experience by quickly redirecting customers to in-app functions once they chose to book.

To keep Spyre customers updated on classes, services, and events, we incorporated essential features such as search capabilities, contact options, calendar and seamless social media integration. This holistic approach ensured that our website not only reflected our brand vision but also allowed potential clients to gather mind and body appointments on their own.

What Clients Say

The behemoth that is the Spyre Center website is not only beautiful aesthetically, but also packed with salient features and pertinent information that speaks to our mission. The site reads so well and one can navigate the varied parts of who we are and what we represent with ease. The objective we set forth for creating this website was not a simple one, and ML handled it all with aplomb, hard work, patience, and talent. The results could not be better.
Deborah Peters
Founder
,
Spyre Center

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Our Role + Scope

• Website Roadmapping
• Site map
• Front end design
• Increase brand visibility and recognition
• Generate leads and convert them into customers
• Responsive web development
• Support developer deploying the site
• Testing & QA

Credits

AGENCY:
Floating Agency, Lauren Sanders


BRAND CREATIVE STRATEGIST + COPYWRITER Victoria Veilleux


WEBSITE DESIGNER: 
Quercus Design, Mary Louise Killen


PHOTOGRAPHERS:
Marianna Massey
Daymon Gardner


WEB DEVELOPER
Kathy Marie McConnell

Location

New Orleans, LA

spyrecenter.com

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