Lauren Sanders of The Floating Agency crafted a detailed brand vision, encompassing careful selection of serif and sans-serif typefaces, a harmonious color palette, meticulous photography art direction, and thoughtful wireframes, providing a comprehensive set of assets for the website design phase.

Victoria Veilleux played a pivotal role by contributing her expertise in strategy and creative copywriting, adeptly describing Spyre's innovative services and world-renowned specializations to ensure consistent alignment with Spyre's brand objectives and revenue-generating goals.

With the brand vision in place, Quercus was ready to bring Sprye Center's digital hub to life as the first and major online tool customers would navigate before visiting the facility. Our foremost priority was to develop a web architecture solution encompassing intuitive primary and secondary navigation, a clear typographic hierarchy for templated layouts, and legible tables and buttons. We aimed to enhance the user booking experience by quickly redirecting customers to in-app functions once they chose to book.

To keep Spyre customers updated on classes, services, and events, we incorporated essential features such as search capabilities, contact options, calendar and seamless social media integration. This holistic approach ensured that our website not only reflected our brand vision but also allowed potential clients to gather mind and body appointments on their own.

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