Redesigning a mascot that honors the past and celebrates a united future.
Redesigning a mascot that honors the past and celebrates a united future.
Bricolage Athletic Mascot Design
We redesigned an athletic mascot borrowed from John McDonogh High School. This updated mascot and new color palette helped visualize the design of Bricolage Academy’s most authentic brand message and positioning while housed in a newly renovated facility. Side-by-side with John McDonogh alumni and current pre-K through 8th-grade students, we revised Bricolage’s brand to include a united guide that all members could share.
- Community building and workshops
- Reuse and refresh brand elements
- Promotes the inclusivity of all voices, races, and ethnicities
How We Think > Creative Process
Research methods and design solutions can develop over weeks, months and even years. The goal here is to show a snippet of research, concept plus style, and a significant result.
Before the mascot design phase began, we led community outreach and workshops engaging with staff, students, and John McDonogh alumni. We heard ideas and goals for what would become a merged John Mac and Bricolage mascot. We spent time auditing the mascot applications throughout the decades. We listened to varied points of view, drew connections across occasionally conflicting community values, and emerged with a new Bricolage brand that united disparate communities under a single Trojan identity.
The redesigned mascot is a geometric-styled mark. It utilizes shapes within shapes to subtly reference Bricolage’s core value of tinkering — as a mode of play and learning. By depicting a 3-dimensional mosaic, the mascot’s contours and facets appear to be interconnected.
Over 500 people (Bricolage parents, students, staff members, and John McDonogh alumni) took a survey voting on five logo options. The most popular reason for the Bricolage community’s preference for #5 is that it is not immediately recognizable as male or masculine and the mosaic look/feel.
Want to know more about this project or its impact? Contact us >
What Clients Say
- Audit and strategy
- Community Workshop
- Athletic Logo design
- Brand identity
- Brand standards guide
- And more
PHOTOGRAPHY
Bryan Tarnowski
Inspired Storytellers
SPECIAL THANKS TO WORKSHOP ATTENDEES:
- John McDonogh High School alumni: from the class of the 1950s and the 1970 through 90s.
- Current Bricolage students, parents, and faculty.
