Identity graphics and wayfinding connect a new audience to a renovated architectural gem.
Identity graphics and wayfinding connect a new audience to a renovated architectural gem.
Bricolage Campus-wide Signage
In 2015, the New Orleans Recovery School District announced that Bricolage Academy would operate from the former John McDonogh High School. With a $35 million renovation handled by VergesRome Architects now complete, we scouted and designed campus-wide solutions for Bricolage’s fifth and final residence needing identity graphics, wayfinding, and clear signage.
- Inclusive, socio-economically diverse student body
- Incorporate Local vendors and installers
How We Think > Creative Process
Research methods and design solutions can develop over weeks, months and even years. The goal here is to show a snippet of research, concept plus style, and a significant result.
The 106-year old Gothic Revival-style red brick school designed by architect E.A. Christy is commonly known for his strong, structurally sound designs and buildings. The school now occupies over 97,000-square-feet along historic Esplanade Avenue and can accommodate around 750 to 900 students.
This historic architectural gem did not yet reflect Bricolage’s brand voice and visuals. We scouted the bright blank hallways and crystal-clean facilities to create detailed experiences that connect and orient all visitors to highly trafficked areas. We installed identity graphics, wayfinding, and clear signage in shared everyday spaces.
The natural choice made sense to adopt the John McDonogh Trojan mascot and their primary 2-color palette. The Bricolage logo then added a descriptor line: “Academy at John McDonogh.” In all wayfinding solutions, this outlined setup helped remind visitors of the adopted address, consistent messaging, and a repeated color palette — when lost or disoriented in the new facility. When adopting a pre-existing brand symbol, Bricolage now needed a brand refresh and athletic mascot redesign. This creative phase would honor separate pasts and look to a united future that all members could identify.
Curious about the Mascot redesign. Learn more >
Want to know more about this project or its impact? Contact us >
What Clients Say
Need expert help?
- Site visit & Spatial Measurements
- Provide specifications and coordinate estimations
- Concept & Prototyping
- Press checks and installation supervision of quality control across all materials.
- Wayfinding
- Identity graphics
- Directional signage
We bring brands their stories to life—in the form of strategic brand management, creative direction, and impact. We are Quercus.
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