Differentiating a new school in a traditional market.
Differentiating a new school in a traditional market.
Bricolage Logo Design
We researched and designed a new charter school’s institutional identity, and helped visualise the design of Bricolage’s most authentic brand message and positioning in one of our nation’s most historic, culturally rich, and typically segregated city.
- Inclusive student body
- Non Profit 3C
- Supports Local Education
- Promotes the inclusivity of all voices, races, and ethnicities
How We Think > Creative Process
Research methods and design solutions can develop over weeks, months and even years. The goal here is to show a snippet of research, concept plus style, and a significant result.
The identity draws on Bricolage’s advocacy for educational equity. It begins by making a personal investment in the inner flame all students possess no matter their background. This bold forward-thinking direction reinforced the idea of ascension upward (acknowledge successes) or downward turns (examine failures) as a young mind grows, plays, and develops.
The word bricolage typically means a ‘mash-up’ or a creation from a diverse range of available things. The distinctive spiral “I” is is an active mark visualizing this idea of tinkering and progression. The 3 “iii” symbol is a stylized representation conveying a spark, burst, or a new idea of innovation or play. It can be used in combination with the logotype; a fixed pattern, or emoticon/profile image in digital uses. The distinctive ‘I’ symbol makes an impact across various sizes and uses, from annual reports to athletics uniforms and signage.
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What Clients Say
- Audit and Strategy
- Logo design
- Brand Identity
- Stationery Suite
- Brand Standards Guide
- And more.
