The creation of photography, stop motion, and copywriting required us to first connect with various customer videos directly. In this vision, I imagined scenarios like a romantic drive in the park, a cautious mom ensuring her family's meal didn't spill as a yellow light turned red, or someone savoring some "me-time" in nature with a Chicken sandwich in hand. These scenarios aimed to truthfully reflect Krispy Krunchy Chicken's Louisiana-style fried chicken heritage while evoking nostalgia, communal dining experiences, and the savory, juicy, and delicious spices spotted in the Fried chicken as the centerpiece.

To achieve this, I envisioned outdoor dining that drew inspiration from major spaces almost every city has: parks, cars, bikes, sidewalks, picnics in the grass, and a baseball field. We kept our focus on capturing soft golden light, lush outdoor environments, diverse forms of transportation, and, of course, a delicious Krispy Krunchy meal in wrappers, boxes and bags.

Regardless of the season, trends, or flavors, our monthly focus remained steadfastly on the food itself, its preparation, presentation, and the universal humor associated with casual dining and enjoying chicken. By fostering virality and community growth, we ultimately contributed to robust analytics and strengthened Krispy Krunchy’s brand attribution, making this project a resounding success.

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